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Seamless Accounts at Online Casino Sites
25 Apr 2006
The latest in the online casino industry is the introduction of an accounting practice that allows players to operate one account for a range of gaming activities. Several large online casino firms with multiple gaming interests adopted the scheme, following Party Gaming’s decision to streamline the player account process. The online casino giant first began to use the one account system after it diversified from its core business of online poker to offering a range of other casino games, including blackjack.
The decision was deemed a success when the company’s 2005 figures indicated that the strong growth recorded in the last quarter was generated by players at the online casino sites trying blackjack for the first time. Previously players had been forced to operate multiple accounts with the online casino sites firm for different versions of poker. But by creating the ‘Party Account’, the online casinos firm effectively streamlined the administrative duties associated with customer account maintenance and encouraged new fans to sign up for multiple games.
Other online casino sites such as 888 and Bet on Sports have been quick to develop their own “one account per player” initiative. The practice is expected to become even more widespread as online casino sites attempt to cross-sell different product ranges to gaming fans. The recent spate of acquisitions in the industry is also making the one account policy a popular choice among fans and operators alike.
